Hip Hop is dying.....An update

The future of UK Hip'Hop? (Sounds familiar)

Well, I guess I was wrong.

Kanye West defeated 50 cent in their chart battle of epic proportions and single handedly saved Hip Hop. Or at least that’s how I remember it, my memory is foggy.

Of course, Curtis Jackson already has another album on the way. ‘Before I Self Destruct’ due March 2008, which coincidently has a collaboration with Kanye West originally intended to go on Curtis, according to a interview on American TV. You would be forgiven to think that this whole thing just might have been manufactured to increase record sales and that despite their fierce media battle, Kanye and Curtis get on perfectly fine.

Of course that’s just a scandalous accusation and completely untrue, its merely coincidental that both albums became the first two albums to sell over 600,000 units in the US each in the same week since 1991’s Guns’n’Roses Use your Illusion I and II.

In my previous post I stressed the importance for Hip Hop to ‘innovate itself once again’ to reclaim its fair share of the mainstream. As modest as I am, I realise the influence my prophetic words must have on the music industry but I was shocked over the speed in which artists would heed them. Lately I’ve been monitoring Lethal Bizzle, who seems to have followed my master plan word for word.

A member of the ‘Grime’ wave here in the UK which has been, apart from himself, Kano and Dizzie Rascal, largely unsuccessful due in large to its resemblance in subject matter to US Gangsta rap which, as tends to be the case in most aspects of life, is something that the Americans just do better and bigger. The lacklustre and frankly embarrassing MOBO awards this year only reinforces the current lameness of the UK Hip’ Hop scene, regardless of whatever you call it.

However Bizzle is networking, reaching out to the incumbent indie scene, going on NME ’Rock and Roll’ tours and getting press inches as a result for the Grime scene some accuse him of abandoning. Probably the same traditionalists deriding Kanye West for using Daft Punk samples in his songs and collaborating with Chris Martin.

The same music elitists who would rather their favourite sub genre stay overlooked. It’s necessary to mix a few pop sensibilities into your music if you want to breakthrough to the mainstream, which is something that is true whether you are a new Grime artist or a Death Metal band, before you reel away from your screens and imagine your favourite band attempting a Britney Spears cover, im thinking more Nirvana’s Nevermind than Ms Spears Baby one more time. Radio 1 doesn’t want to hear it if it aint catchy.

It’s a fact which he’s more than aware of himself, as he talked to the Guardian’s Lindesay Irvine.

"It's true that the grime scene can come across as too intimidating. I'm trying to move away from that: it's OK for five minutes but it doesn't take you very far." That variety of bruising two-step battling, he adds, "is like the early days, the nicking-cars stage of the game. Then you realise that there's more than that. Me, and Dizzee Rascal too, realised we want to get beyond that."

Maybe using the analogy of ‘nicking-cars’ for describing Grime is an iffy one, but he is more than aware that he acts as a ambassador for the Grime scene, maybe UK Hip’ Hop as a whole. And as Kanye West has dethroned 50 cent as the ‘king’ of International Hip Hop by attracting a whole new audience to the genre by sampling Daft Punk. It’s just as necessary that Dizzie Rascal collaborates with the Arctic Monkeys and Lethal Bizzle tours with The Gallows.